Hiring a full-time marketing person isn’t always the smartest move. For many businesses, outsourcing provides stronger talent, more flexibility, and better ROI. Here’s how to unlock expert marketing support without adding payroll bloat — and why a fractional team often outperforms an in-house hire.

Las Vegas is one of the toughest markets to stand out in — and PR video is the secret weapon most businesses overlook. In this post, ZAP Marketing breaks down the top 10 objections to PR video (“too expensive,” “no time,” “not right for my industry”) and shows how local businesses — from restaurants and bars to law firms and real estate groups — can overcome them. Discover why PR video is a game-changer in Las Vegas and how ZAP Marketing makes it effortless.